NFT-centric wallet Blocto has announced that it will partner with Yahoo Taiwan to launch the Yahoo Taiwan NFT Store. The launch will take place in March 2022 and will feature the A-Hoo’ collection, Yahoo Taiwan’s official mascot. The partnership is a win-win for both companies. Blocto, being a startup, stands to gain from the high user traffic of Yahoo Taiwan. On the other hand, Yahoo Taiwan will benefit from Blocto’s highly efficient and intuitive blockchain infrastructure. Additionally, A-Hoo collections will be available on BloctoBay, Blocto’s NFT marketplace.
A-Hoo’, commands wide appeal in the Yahoo Taiwan universe. He is the iconic representative of the platform, appearing on its main marketing products like stickers and delivery boxes. Additionally, the partnership with Yahoo underpins portto’s ambitious development roadmap. portto has been around since 2019 and boasts an enviable set of financiers including Mark Cuban, 500 Glob and Animoca Brands. The company is on a mission to merge blockchain interactions between businesses and their user or customer bases.
Notably, during the current crypto market crisis, the NFT segment has performed significantly better than the broader token market. For example, NFT sales reached a record $7 billion in January 2022, according to DappRadar. This is despite the broader market losing around 50% of its value in the past four months. Additionally, the growing popularity of P2E games is likely to further boost the NFT market.
For Yahoo Taiwan users, here are the main benefits:
- Payment Option: Users can buy directly with fiat money through a fiat payment gateway. Credit card payment will be accessible first, with additional fiat payment methods to follow.
- Affordability: Users can get premium NFT products at a lower price.
- Rewards Program: Holders of certain “Yahoo Taiwan NFT Store” NFTs are eligible for special prizes under the Yahoo Taiwan Points Program.
“Yahoo Taiwan is making NFTs accessible to everyone and creating a channel where local creators can expand their business to NFTs,” said Chen-Te Lin, vice president of Taiwan e-commerce and regional products, Yahoo.
Founded in 2019, portto’s mission is to help companies improve their interactions with users via blockchain. It does this using Blocto, which is a wallet with cross-chain capabilities integrated with smart contract functionality. Additionally, it has a DEX called BloctoSwap and an NFT marketplace, BloctoBay.
Yahoo is a global Internet, media and technology leader with approximately 1 billion active users. It offers a variety of services such as email, financial market news, video streams, sports, advertising, weather, and other content across all continents.