UEFA entered into an agreement with The Topps Company who will become an official authorized partner of UEFA EURO 2024, UEFA EURO 2028 and other UEFA national team competitions including the UEFA Nations League Final and UEFA Women’s EURO 2025.
From 2022, Topps will supply official stickers, trading cards and collectibles related to UEFA EURO and the other UEFA national team competitions mentioned above. The company is already a partner of the UEFA Champions League and all other UEFA club competitions.
Marc CatlinGeneral Manager International Sports & Entertainment of The Topps Company, said: “The European Championship is the largest and most prestigious domestic football event in Europe, recognized around the world, with its own heritage in football. stickers, trading cards and collectibles.
“We are naturally extremely happy to be the Official Partner of UEFA until 2028, bringing our community and football fans around the world the best national players, teams and greatest moments in European football. Announcing this partnership is a huge milestone and there is so much more to come on our road to EURO 2024 and beyond.”
Additionally, UEFA, which is already a partner of Fanatics, will now have access to Topps branding, collectibles, product development and manufacturing capabilities at what is being billed as the biggest international tournaments in across Europe.
“It’s more than special for us,” added Patrick Rausch, EMEA Marketing Director of The Topps Company. “That’s why we selected none other than The Special One, José Mourinho. José is a true legend and one of the biggest names in European football.
“We’re proud to announce the partnership with him as our testimonial and such an iconic campaign film – showing that sticker company ads can actually be funny and entertaining.”
Additionally, Topps has also signed Jose Mourinho as EURO Ambassador to select players to be included in Topps collections. In the #TheSpecialSelection campaign film, Mourinho is featured as the official sticker manager for all national teams for the Topps and Road to UEFA EURO 2024 collections.