PBR enters 3-year license agreement with SmartMedia Technologies to launch PBR Fan Tokens, NFT Trading Cards and Tokenized Property in a Genuine Bucking Bull PBR
Posted: October 26, 2021 at 9:02 a.m. EDT|Update: 8 hours ago
PUEBLO, Col., October 26, 2021 / PRNewswire / – PBR (Professional Bull Riders) and SMT (SmartMedia Technologies) today announced that SMT has become an official licensee of PBR Branded Content Fan Tokens and NFTs (Non-Fungible Tokens).
SMT, a pioneering digital technology company that has been at the forefront of crypto-technology since 2018, has licensed with PBR to create a new PBR brand loyalty and engagement program. The PBR Loyalty Program will feature digital fan tokens issued using SMT’s proprietary digital tokens, known as SmartMedia Tokens, which fans around the world can earn and collect.
Fan Tokens can be acquired, redeemed, or deposited using any HTML browser, all without a download. Fans can collect tokens, at no cost, at PBR live or televised events, as a free reward for engaging with PBR on social media, or as a free drop with the purchase of certain licensed merchandise. official. Fan Tokens will be redeemable at various times for discounts on PBR Event Tickets, PBR Trading Card NFTs, Partner Products, Licensed Merchandise and other sports related offers.
Additionally, through a PBR-branded digital wallet created and offered to fans by SMT, fans can enter a new PBR NFT Marketplace to collect and redeem tokens with NFTs and enter contests and sweepstakes. .
SMT will be minting and distributing collectible NFTs in the PBR NFT Marketplace, with a focus on digital collectible cards featuring PBR’s best riders and bulls, as well as the best moments in PBR history. A portion of the proceeds from the sale will be donated to PBR riders and bull owners featured on the collectible cards.
To kick off the program at the 2021 PBR World Finals (November 3 – 7 inches Las Vegas), SMT unveils an NFT raffle, in which a fan can win a “1 in 1” Bucking Bull NFT PBR, entitling the winner to honorary ownership alongside Chad Shepherd and one of his PBR bucking bulls. The name of the NFT holder will be listed in all PBR communications where bull ownership is referenced, including PBR TV broadcasts, arena signage, the PBR.com website, and PBR press releases. The lucky fan who holds this NFT will receive the official PBR Stock Entrepreneur Honorary Status, which will include PBR Stock Entrepreneur credentials and access to six events per year, as long as the bull is in competition.
“We have created a personalized fan engagement and retention program using PBR-branded NFT, allowing one lucky fan to be a stock entrepreneur of a PBR bucking bull through NFT ownership. revolutionizes the way a sports league engages and engages its fans, ”said CEO / CTO of SmartMedia Technologies Tyler Moebius. “We are excited to launch the new PBR-branded NFT and PBR portfolios, and to kick off the 2022 season, the PBR-branded NFT Marketplace, ‘The PBR Stockyard’, where fans can buy, sell and trade their NFT Stock Contractor and PBR Trading Cards. All of this is made possible by leveraging our proprietary NFT design, development and distribution platform, powered by the BlockV network and its native VEE token. “
“By analyzing the NFT market, we knew we had to find the right licensee with the expertise and technical breadth to create a revolutionary program for our fans and brand partners,” said Sean gleason, Commissioner and CEO, PBR. “Starting with our raffle and our first NFT, making one lucky fan the honorary owner of a true PBR sire, SmartMedia will use NFTs to create the same unique, unexpected and fun experience inherent in PBR events. “
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. Over 500 Bull Riders compete in over 200 events per year as part of the PBR Unleash The Beast (UTB) TV Tour, which features the top 35 Bull Riders in the world; the PBR Pendleton Whiskey Velocity Tour (PWVT); the PBR Touring Pro (TPD) division; and the international circuits of the PBR in Australia, Brazil, Canada and Mexico. PBR’s digital assets include PBR RidePass on Pluto TV, which houses Western Sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com or follow us on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR and YouTube at YouTube.com/PBR.
About SmartMedia technologies
SmartMedia Technologies is a next generation MadTech company that owns and operates a portfolio of solution providers, FASTG8, Media Design Group and SmartMedia Labs, that deliver better business outcomes for brands and agencies by leveraging its SmartMedia stack. The Stack is made up of TRADR – a SmartMedia programmatic auction platform, and The Lab – a self-service NFT audience engagement and retention platform. The stack enables the rapid design, development and distribution of SmartMedia ads and addressable SmartMedia and NFT tokens that drive engagement, acquisition and loyalty across digital and mobile audiences. For more information visit https://www.smartmediatech.io.
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