Candy Digital Unveils First-Ever Richard Petty Digital Collectibles


NEW YORK–(BUSINESS WIRE)–Candy Digital, the next-generation digital collectibles company, in partnership with Hall of Fame Digital, today announced the upcoming launch of the first-ever digital collectibles starring Richard Petty. Coinciding with Petty’s 85th birthday celebration, the Track Titans: Richard Petty collection will feature iconic images of the seven-time NASCAR racing champion through a range of limited-edition digital collectibles, some of which allow owners access to physical memories of Richard Petty. artifacts and in-person experiences, including a tour of the Richard Petty Museum by none other than the King himself.

“One of the biggest parts of my racing career is being able to find ways to interact with racing fans new and old,” said Richard Petty. “These digital collectibles we’ve been working on with the team at Candy Digital highlight important moments in my career and I’m thrilled with the reaction from racing fans when they see what we’ve created.”

“Richard Petty is nicknamed ‘The King’ for a reason: he is one of the best to ever race. We are honored and thrilled that this living legend has entrusted us with the task of creating digital collectibles commemorating his legendary career,” said Candy Digital CEO Scott Lawin. “Racing fans have a deep reverence for the history of their sport and those who paved the way for the current generation of drivers, and we are thrilled to give fans a new way to deepen their connection with one. of the greatest of all time.”

The Richard Petty collection will include several products from Tuesday July 19, 2022 to Tuesday August 16, 2022.

  • The King | Small blue bust

    A 1-on-1 digital collectible bust of Richard Petty sporting his signature hat and sunglasses, plus an exclusive video showcasing key moments from his career.

    The winner of this digital collectibles auction will also benefit from unique experiences that allow them to meet the King himself, including a guided tour of his museum by Richard Petty; a walk with Richard Petty in his hometown; and a day of racing with Richard Petty at a track to be determined.

    The auction will begin on July 19, 2022 at 12:00 p.m. ET and end on Tuesday, July 26, 2022 at 7:00 p.m. ET.

  • The King | asphalt bust

    A limited edition of 85 digital busts of Richard Petty in his signature hat and sunglasses accompanied by a 1/64th scale 1992 Richard Petty Appreciation Tour Diecast.

    They will be available for $200 each, while supplies last, from July 19, 2022 at 12 p.m. ET through Tuesday, July 26, 2022 at 7 p.m. ET.

  • Digital Cinemagraphs from the Richard Petty Collection

    Three (3) different limited edition Richard Petty digital cinemagraphs featuring never-before-seen footage from the career of Richard Petty. 200 copies of each edition will be available for $43 each. These three editions are:
    • Richard Little | Rising wires

    • Richard Little | Birth of a king

    • Richard Little | A legacy is born

Each limited edition will be available for seven (7) days, with the first, second, and third editions becoming available on Tuesday, July 26, Tuesday, August 2, and Tuesday, August 9, respectively, starting at 12:00 p.m. ET. Any fan who collects all three cinemagraphs will be eligible to receive an additional free fourth cinemagraph, delivered to their Candy account via airdrop. Details of what this cinemagraph will feature will be revealed at a later date.

The Richard Petty Collection will be minted on the Palm Blockchain, an eco-friendly Ethereum-compatible sidechain with a nearly 0% carbon footprint, and will be traded on the Candy Racing secondary market.

Candy Digital and Hall of Fame Digital will continue to work together to bring more racing legends to life through digital collectibles in the future.

Additional information and updates are available at

About Candy Digital

Candy Digital is a next-generation technology company that designs and develops officially licensed premium digital collectibles that connect people to their passions.

Candy Digital is an Official Digital Collecting Partner of Major League Baseball, Race Team Alliance, WWE and Getty Images. Candy operates digital collectibles ecosystems where fans and collectors can buy, trade and share authentic digital collectibles to deepen their love of sports, media and culture.

Candy Digital was formed by three executive partners: Michael Rubin, CEO, Fanatics; Mike Novogratz, Founder and CEO, Galaxy Digital; and Gary Vaynerchuk, serial entrepreneur and investor, who, with his team of world-class artists, designers and digital technologists, develops a wide range of digital collectibles, in the fields of sports, art , entertainment, music, etc.

About the Digital Hall of Fame

Hall of Fame Digital (HOFD) has been formed to establish an unprecedented new platform to recognize and celebrate the history and achievements of the greatest legends in motorsport history.

In partnership with Candy Digital, we will create unique, one-of-a-kind, highly collectible digital assets that incorporate the drivers, events and stories that celebrate racing history – Track Titans.

HOFD is anchored by highly experienced industry professionals, whose knowledge, enthusiasm and connections in the motorsport community are essential to success. Additionally, they each share a collective passion for preserving and celebrating motorsport history.


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